Spotlight: Lauren Short of HIGHLITE

Leading with Creativity, Community and Connection

If you’ve spent any time exploring Eugene’s creative scene, you’ve likely felt the influence of Lauren Short — even if you didn’t know it. As CEO and Creative Director of HIGHLITE, an award-winning social media marketing and branding agency based right here in Eugene, Lauren is shaping how local businesses and personalities grow, connect and thrive.

From her office at The District Coworking, Lauren focuses on strategy, storytelling and smart, targeted campaigns. HIGHLITE has earned 15 industry awards and continues to be a go-to for digital content production, branding and advertising across platforms including mobile, desktop, streaming, podcasts and even email campaigns. You may also know the agency for its popular Eugene weekend guide and digital events calendar, a trusted resource for locals looking to make the most of their downtime.

Lauren’s influence doesn’t stop at marketing. She’s also a certified Lagree and yoga instructor, teaching at local studios. Plus, as a member of the Eugene Chamber of Commerce Young Professionals Council, she’s helping shape the 2025 YP Summit, bringing fresh energy and forward-thinking ideas to Eugene’s professional scene.

Of course, what’ss life without balance? Whether it’s cooking with her boyfriend, paddle boarding or enjoying life with their two dogs, Lauren knows how to relax and have fun.

Looking to grow your brand, promote an event or get involved with the Young Professionals community? Lauren is always open to connecting. Her collaborative spirit and innovative vision make her a standout among our community at The District.

Connect with Lauren:

LinkedIn | HIGHLITE Agency

Want to work among inspiring leaders like Lauren?

The District offers private offices, day passes and meeting rooms in Eugene: ideal for strategy sessions, brand workshops and creative collaboration. Whether you’re doing an online search for a meeting room for rent near me, group meeting spaces near me or simply looking up a supportive coworking space in Eugene, we have you covered.

Explore our spaces or book a tour today!